If that’s wrong, then I don’t want to be right.

A look at some of footballs most weird and wonderful shirts and how there influencing the high street. 

Sometimes football kits can go very wrong – but very often when they do, within the next decade those same shirts are labelled iconic. Take for instance the VFL 97’ stripe, then considered to be ‘gay’, with it’s LGBT rainbow pattern down its front, an opinion most likely born out of a football hooliganism culture. Today however, it is a shirt that can be celebrated with the times, as Gay Pride is an event celebrated internationally around cities, whether you’re gay, straight or from another solar system.

Football is the most popular sport on planet earth; according to WorldAtlas. The shirts representing each team and ideology are fast becoming a fashion item amongst sub-cultures of society, especially in Britain, with the indie and alternative scenes.

In 2018, shirts from the major clubs including PSG (based in Paris, a city considered the fashion capital of the world) became iconic. They have been endorsed by the worlds most desirable brands including Air Jordan.

Nigeria introduced a shirt for the World Cup which sold out in the first day because it was so cool. It featured bright green designs and sharp patterns which can be paired with designer trainers and matched with casual outfits, becoming extremely fashionable.

Even if you're not too inclined towards the beautiful game, certain football shirts will still appeal to your taste in clothing. Big sports-wear brands such as Adidas go to great lengths to recreate iconic shirts that can privide everyday comfort – such as their take on Germany’s home shirt. 

Collaborations with uber-brands like Supreme do nothing to dominish the branding of a football club. In fact, this convergence between football and fashion is a winner for the sport and the fans. Football shirts become desirable, collectable and as a result, fashionable.